Harrison, Virginia; Vafeiadis, Michail; Diddi, Pratiti; … - In: Corporate Communications: An International Journal 27 (2021) 2, pp. 205-225
Purpose: While research has shown that corporate social responsibility (CSR) can enhance a company's reputation, less is known about the effects of CSR communication on nonprofits. Hence, the current study seeks to understand how corporate reputation, message credibility and message source may...