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Market entry strategies : inte...
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Market entry strategies : internationalization theories, concepts and cases
Glowik, Mario
-
2020
-
3., completely revised and updated edition
Persistent link: https://www.econbiz.de/10011991055
Saved in:
2
Market entry networks of Japanese firms in the CEE
Glowik, Mario
- In:
Proceedings of the 16th Annual Conference on Marketing …
,
(pp. 89-101)
.
2008
Persistent link: https://www.econbiz.de/10003799939
Saved in:
3
From relocation to regional competence cluster : recent developments of the television set industry in Central- and Eastern European countries
Glowik, Mario
- In:
Proceedings of the 15th Annual Conference on Marketing …
,
(pp. 73-89)
.
2007
Persistent link: https://www.econbiz.de/10003622547
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4
Strategic management of Korean consumer electronics companies : a case study of Samsung
Glowik, Mario
- In:
Perspectives on internationalization and international …
,
(pp. 384-408)
.
2008
Persistent link: https://www.econbiz.de/10003729495
Saved in:
5
Global business dynamics
Glowik, Mario
- In:
Global strategy in the service industries : dynamics, …
,
(pp. 1-15)
.
2017
Persistent link: https://www.econbiz.de/10011659836
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6
Environmental analysis
Glowik, Mario
- In:
Global strategy in the service industries : dynamics, …
,
(pp. 16-38)
.
2017
Persistent link: https://www.econbiz.de/10011659849
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7
Strategy building
Glowik, Mario
- In:
Global strategy in the service industries : dynamics, …
,
(pp. 39-95)
.
2017
Persistent link: https://www.econbiz.de/10011659850
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8
Case study: Alibaba group : a successful Chinese and international digital business giant?
Glowik, Mario
- In:
Global strategy in the service industries : dynamics, …
,
(pp. 96-105)
.
2017
Persistent link: https://www.econbiz.de/10011659854
Saved in:
9
Case study: Alphabet : gaining market dominance through external knowledge resources
Glowik, Mario
- In:
Global strategy in the service industries : dynamics, …
,
(pp. 139-146)
.
2017
Persistent link: https://www.econbiz.de/10011659909
Saved in:
10
Case study: Philips : diversification strategy in practice
Glowik, Mario
- In:
Global strategy in the service industries : dynamics, …
,
(pp. 147-155)
.
2017
Persistent link: https://www.econbiz.de/10011659913
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