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A comparison of Best-Worst Scaling and Likert Scale methods on peer-to-peer accommodation attributes
Heo, Cindy Yoonjoung; Kim, Bona; Park, Kwangsoo; Back, … - In: Journal of business research : JBR 148 (2022), pp. 368-377
Persistent link: https://www.econbiz.de/10013325491
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Beyond the plate : exploring the experiential values of meal sharing
Heo, Cindy Yoonjoung; Kim, Bona - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 8, pp. 1287-1301
Persistent link: https://www.econbiz.de/10015192502
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Internationalization of US publicly traded restaurant companies : a transaction cost economics perspective ; research note
Lee, Seoki; Koh, Yoon; Heo, Cindy Yoonjoung - In: Tourism economics : the business and finance of tourism … 17 (2011) 2, pp. 465-471
Persistent link: https://www.econbiz.de/10008992065
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Consumers' willingness to pay for green initiatives of the hotel industry
Kang, Kyung Ho; Stein, Laura; Heo, Cindy Yoonjoung; … - In: International journal of hospitality management 31 (2012) 2, pp. 564-572
Persistent link: https://www.econbiz.de/10009503285
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Restaurant revenue management : do perceived capacity scarcity and price differences matter?
Heo, Cindy Yoonjoung; Lee, Seoki; Mattila, Anna; Hu, Clark - In: International journal of hospitality management 35 (2013), pp. 316-326
Persistent link: https://www.econbiz.de/10010225775
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Customers' perceptions of demand-driven pricing in revenue management context : comparisons of six tourism and hospitality industries
Heo, Cindy Yoonjoung; Lee, Seoki - In: International journal of revenue management : IJRM 4 (2010) 3/4, pp. 382-402
Persistent link: https://www.econbiz.de/10008746338
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Influences of consumer characteristics on fairness perceptions of revenue management pricing in the hotel industry
Heo, Cindy Yoonjoung; Lee, Seoki - In: International journal of hospitality management 30 (2011) 2, pp. 243-251
Persistent link: https://www.econbiz.de/10008907671
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Application of revenue management practices to the theme park industry
Heo, Cindy Yoonjoung; Lee, Seoki - In: International journal of hospitality management 28 (2009) 3, pp. 446-453
Persistent link: https://www.econbiz.de/10003855832
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Corporate social responsibility and customer satisfaction among US publicly traded hotels and restaurants
Lee, Seoki; Heo, Cindy Yoonjoung - In: International journal of hospitality management 28 (2009) 4, pp. 635-637
Persistent link: https://www.econbiz.de/10003875891
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Shopping destinations and trust - tourist attitudes : scale development and validation
Choi, Miju; Law, Rob; Heo, Cindy Yoonjoung - In: Tourism management : research, policies, practice 54 (2016), pp. 490-501
Persistent link: https://www.econbiz.de/10011452706