This paper discusses an ongoing research programme, which explores the development of the software‐as‐a‐service business model by different service providers (xSPs). With the demise of the first phase of the ASP market, due to the failure of vendors to provide business value to potential...

Discusses the application service provider (ASP) model, which is emerging as a new form of application outsourcing. At present, the ASP marketplace is largely vendor driven with huge numbers of vendors offering a variety of applications to the customer. These offerings may belong to software...

This paper embraces the e‐business model concept as the unit of analysis for investigating the ASP market. It develops three constructs of the ASP business model: strategic positioning; product/service portfolio; and customer value proposition. Using a case study method, it discusses the...