The strategic role of corporate communication within modern organisations is recognised by both scholars and practitioners. Corporate communication supports management in interpreting contextual dynamics or in aligning corporate strategies with stakeholders’ needs. However, despite the growing...

Purpose – The purpose of this paper is to explicate the natures, histories, similarities and differences of, and between, corporate communication and corporate marketing. Design//methodology/approach – The modus operandi of the article is to map these two territories and, by this means,...