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Advertising spending efficiency of beauty-care product companies : comparison between local companies and multinational companies in the US market

Ye, Lan; Cheong, Yunjae - In: Journal of global marketing 25 (2012) 5, pp. 262-281

Persistent link: https://www.econbiz.de/10009756664

Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation

Ye, Lan; Cheong, Yunjae - In: Corporate communications : an international journal 22 (2017) 4, pp. 440-454

Persistent link: https://www.econbiz.de/10011806602

Examining the Chinese approach to crisis management : cover-ups, saving face, and taking the "upper level line"

Ye, Lan; Pang, Augustine - In: Journal of marketing channels : ... distribution … 18 (2011) 4, pp. 247-278

Persistent link: https://www.econbiz.de/10009404821

Impact of message convergence on organizational reputation : an examination of organizational crisis communication on Facebook

Ye, Lan; Ki, Eyun-Jung - In: Corporate reputation review : an international journal 21 (2018) 1, pp. 1-8

Persistent link: https://www.econbiz.de/10011879077

Organizational crisis communication on Facebook : a study of BP's Deepwater Horizon oil spill

Ye, Lan; Ki, Eyun-Jung - In: Corporate communications : an international journal 22 (2017) 1, pp. 80-92

Persistent link: https://www.econbiz.de/10011599993

Organizational crisis communication on Facebook : A study of BP’s Deepwater Horizon oil spill

Ye, Lan; Ki, Eyun-Jung - In: Corporate Communications: An International Journal 22 (2017) 1, pp. 80-92

Purpose The purpose of this paper is to explore British Petroleum’s (BP) crisis response on Facebook and factors contributing to its stakeholders’ perceptions of its crisis response strategies during the Deepwater Horizon oil spill. Design/methodology/approach Applying crisis response...

Persistent link: https://www.econbiz.de/10014692172

Comprehensive school improvement in the context of social transformation in China : a case of new basic education project

Lan, Ye - In: China in focus : economic, political and educational issues, (pp. 97-105). 2007

Persistent link: https://www.econbiz.de/10003711890

Predicting creative performance from general causality orientations

Ye, Lan; Zhang, Jian; Hocine, Zakaria - In: International journal of information systems and change … 7 (2014) 2, pp. 167-179

Persistent link: https://www.econbiz.de/10011346360

Determinants of audience demand for the televised professional baseball matches in Korea

Ryu, Yoonji; Kim, Kihan; Paik, Jong Won; Cheong, Yunjae - In: International Journal of Sports Marketing and Sponsorship 20 (2019) 1, pp. 184-202

Purpose: The purpose of this paper is to examine factors influencing the audience demand for televised post-season games of the Korean professional baseball league. Design/methodology/approach: The data were collected from a total of 129 games – the entire post-season games from 2008 to 2016....

Persistent link: https://www.econbiz.de/10012072089

Viewer perceptions of television commercials: a conceptual replication

Cheong, Yunjae; de Gregorio, Federico; Kim, Kihan - In: Journal of Consumer Marketing 34 (2017) 7, pp. 612-623

Purpose The authors conceptually aim to replicate and update an early stream of research to find the key dimensions used by today’s audiences. They also show that the dimensions are directly related with attitude toward the ad, product attitude change and product recommendation and test the...

Persistent link: https://www.econbiz.de/10014849964