Purpose – To investigate, analyse and identify the reasons for contradictory conclusions in past studies of country of origin (COO) influences on buyers' beliefs and purchase intentions. Design/methodology/approach – A review of 96 published studies, discussions and commentaries, with...

Purpose – The purpose of this paper is to analyse and review whether national culture influences organisational beliefs about and behaviours to trans‐national alliance partners. Design/methodology/approach – Reviewed extant studies on national culture, organisational culture and...

Builds on past studies in the USA and assesses the market potential for functional goods through investigating consumer needs and attitudes. Aims to add to past research through: assessing consumer knowledge and beliefs on nutrition and diet‐health relationships; analysing the influence of...

The strategies and tactics used by small- andmedium-size seafood retailers in Victoria (Australia) to cope with the marketpower of large retailers are examined in order to demonstrate that innovationorientation delivers substantial competitive advantages. After a review of the literature on the...