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Wang, Yong Jian
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1
Superstitious beliefs in consumer evaluation of brand logos : implications for corporate branding strategy
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
; …
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 712-732
Persistent link: https://www.econbiz.de/10009567636
Saved in:
2
Aesthetics and the online shopping environment : understanding consumer responses
Wang, Yong Jian
;
Minor, Michael
;
Wei, Jie
- In:
Journal of retailing
87
(
2011
)
1
,
pp. 46-58
Persistent link: https://www.econbiz.de/10009011978
Saved in:
3
Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment : the moderating role of purchase task
Wang, Yong Jian
;
Hernandez, Monica D.
;
Minor, Michael
- In:
Journal of business research : JBR
63
(
2010
)
9/10
,
pp. 935-942
Persistent link: https://www.econbiz.de/10008652178
Saved in:
4
Effects of superstitious beliefs on consumer novelty seeking and independent judgment making : evidence from China
Hernandez, Monica D.
;
Wang, Yong Jian
;
Minor, Michael
; …
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
6
,
pp. 424-435
Persistent link: https://www.econbiz.de/10003789906
Saved in:
5
Escaping the corner of death? : an eye-tracking study of reading direction influence on attention and memory
Hernandez, Monica D.
;
Wang, Yong Jian
;
Sheng, Hong
; …
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10011616082
Saved in:
6
Incorporating web aesthetics into e-tail atmospherics research : an evaluation of multiple theoretical frameworks
Wang, Yong Jian
;
Hong, Soonkwan
;
Wei, Jie
;
Cruthirds, …
- In:
International journal of electronic marketing and …
4
(
2011
)
1
,
pp. 80-99
Persistent link: https://www.econbiz.de/10009155744
Saved in:
7
My identity is my membership : a longitudinal explanation of online brand community members' behavioral characteristics
Wang, Yong Jian
;
Butt, Osama J.
;
Wei, Jie
- In:
The journal of brand management : an international journal
19
(
2011/12
)
1
,
pp. 45-56
Persistent link: https://www.econbiz.de/10009373379
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8
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
9
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
10
Do individualists complain more than collectivists? : a four-country analysis on consumer complaint behavior
Manrique Chaparro, Olga Lucía
;
Hernandez, Monica D.
; …
- In:
Journal of international consumer marketing
26
(
2014
)
5
,
pp. 373-390
Persistent link: https://www.econbiz.de/10010430575
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