Purpose – The purpose of this paper is to present and test a new model for competitive capabilities. Traditionally, a cumulative model has been viewed as having one sequence of building competitive capabilities in a firm in support of market needs, including quality, delivery, cost efficiency...

Purpose – The paper seeks to test the relationships among product design and supply chain design, with specific reference to the product‐supply chain model by Fisher. Design/methodology/approach – An extensive empirical survey with data from 128 companies; the approach is basically theory...