Purpose: Increasing industry interest in visual artists and commercial brand collaborations has heightened the need for research on exactly how visual art can add meaning to brands in ways that enhance brand value to existing consumers and potentially reach new consumers. Consumers are known to...

Purpose – The objectives of this paper are to: examine e‐shopping quality dimensions; explore how e‐shopping quality factors influence consumer shopping outcomes (e‐shopping satisfaction and e‐shopping intention); and test the moderating effects of consumer experiential e‐shopping...

Purpose Retailers are known to present tensile price claims (TPCs) stating high discounts to entice shoppers. Prior research on TPCs suggests that high TPC discounts increase purchase intentions. However, the current study proposes, first, that the TPC discount shifts expected price discount...

Purpose – The purpose of this paper is to examine the signaling effects of high versus low price discounts by integrating extant literature on price discounts, perceived risks and purchase intentions for products sold online. The study examines the influence of price discounts on perceived...

Purpose – Visual information quality is one of the most important elements that determines online shoppers' experience on a web site. Yet, currently many e‐tailers use poor quality visual information such as small and blurry images. Therefore, the purpose of this paper is to investigate the...

Purpose The purpose of this research is to examine the effectiveness of using social media to increase knowledge about and motivate purchase behaviors of fair-trade products, focusing specifically on the influence of information format (media richness) and characteristics (information quality...

Despite the rapid growth in online sales of apparel, some consumers are still reluctant to purchase clothing on the Internet. This may be due to perceptions of risk associated with the type and quantity of information on which to make their purchase decision. The purpose of this study was to...

Purpose – The purpose of this paper is to examine whether cultural differences could explain differences between Korean and American apparel web sites. Design/methodology/approach – The contents of American and Korean apparel web sites are compared. The chi‐square test of independence is...

Purpose – The purpose of this paper is to examine how shopping behavior of rural consumers is affected by perceptions of local retailers' social norm‐based activities and task‐oriented actions, and social capital within the community. Design/methodology/approach – A mail survey is...

Purpose – The purpose of this paper is to develop a typology of small, rural retailers based on personal beliefs about business use of the internet and to identify similarities and differences between the retailer subgroups in attitude, perceptual performance, and behavioral intention to use...