Narrow search
Showing 1 - 10 of 67
Cover Image
Acculturation : an exploratory study of clothing consumption among Black African women in London (UK)
Gbadamosi, Ayantunji - In: Journal of fashion marketing and management 16 (2012) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10010003732
Cover Image
Masculinity and symbolic consumption among black African consumers : an interpretive study
Gbadamosi, Ayantunji - In: Qualitative market research : an international journal 28 (2025) 1, pp. 79-100
Persistent link: https://www.econbiz.de/10015324700
Cover Image
Regulating child-related advertising in Nigeria
Gbadamosi, Ayantunji - In: Young consumers : insight and ideas for responsible … 11 (2010) 3, pp. 204-214
Persistent link: https://www.econbiz.de/10008667650
Cover Image
Consumer involvement and marketing in Africa : some directions for future research
Gbadamosi, Ayantunji - In: International journal of consumer studies 37 (2013) 2, pp. 234-242
Persistent link: https://www.econbiz.de/10009723211
Cover Image
Family consumption systems in Africa : a focus on children
Gbadamosi, Ayantunji - In: The Routledge companion to business in Africa, (pp. 146-159). 2015
Persistent link: https://www.econbiz.de/10010393200
Cover Image
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 108-126). 2011
Persistent link: https://www.econbiz.de/10008822547
Cover Image
The entrepreneurship marketing environment
Gbadamosi, Ayantunji - In: Entrepreneurship marketing : principles and practice of …, (pp. 55-78). 2011
Persistent link: https://www.econbiz.de/10008822550
Cover Image
Cognitive dissonance : the implicit explication in low-income consumers' shopping behaviour for "low-involvement" grocery products
Gbadamosi, Ayantunji - In: International journal of retail & distribution management 37 (2009) 12, pp. 1077-1095
Persistent link: https://www.econbiz.de/10009521944
Cover Image
Low-income consumers' reactions to low-involvement products
Gbadamosi, Ayantunji - In: Marketing intelligence & planning 27 (2009) 7, pp. 882-899
Persistent link: https://www.econbiz.de/10009526317
Cover Image
Acculturation : an exploratory study of clothing consumption among Black African women in London (UK)
Gbadamosi, Ayantunji - In: Journal of fashion marketing and management 16 (2012) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10009532734