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Realignment strategies in the US retail industry during a recessionary time : dominant themes, trends, and propositions

Mann, Manveer; Byun, Sang-Eun; Li, Yishuang - In: International journal of retail & distribution management 43 (2015) 8, pp. 775-792

Persistent link: https://www.econbiz.de/10011443512

Drivers and dynamics of brand prominence preferences among the Chinese little emperors residing in the US

Byun, Sang-Eun; Long, Shuying; Mann, Manveer - In: Journal of Fashion Marketing and Management: An … 24 (2020) 1, pp. 66-82

Purpose: This study investigates drivers and dynamics of preferences for brand prominence among the Chinese little emperors (LEs) residing in the US, a unique but powerful consumer group with dual-cultural characteristics. Design/methodology/approach: Using an online survey, the proposed model...

Persistent link: https://www.econbiz.de/10012277874

Accessing opportunities in apparel retail sectors in India : Porter's diamond approach

Mann, Manveer; Byun, Sang-eun - In: Journal of fashion marketing and management 15 (2011) 2, pp. 194-210

Persistent link: https://www.econbiz.de/10009868573

Highs and lows of cannabis decriminalization : Twitter analysis and ethical and regulatory implications for retailing and marketing

Mann, Manveer; Ginder, Whitney; Byun, Sang-Eun - In: Journal of global marketing 35 (2022) 1, pp. 57-75

Persistent link: https://www.econbiz.de/10012821772

Accessing opportunities in apparel retail sectors in India : Porter's diamond approach

Mann, Manveer; Byun, Sang-eun - In: Journal of fashion marketing and management 15 (2011) 2, pp. 194-210

Persistent link: https://www.econbiz.de/10009232528

Assessment of leading apparel specialty retailers' CSR practices as communicated on corporate websites : problems and opportunities

Mann, Manveer; Byun, Sang-eun; Kim, Hyejeong; Hoggle, Kelli - In: Journal of business ethics : JOBE 122 (2014) 4, pp. 599-622

Persistent link: https://www.econbiz.de/10010401212

Shifting value perceptions among young urban Indian consumers : the role of need for distinctiveness and western acculturation

Mann, Manveer; Kwon, Wi-Suk; Byun, Sang-Eun - In: Journal of retailing and consumer services 44 (2018), pp. 127-133

Persistent link: https://www.econbiz.de/10011904347

To retrench or invest? : turnaround strategies during a recessionary time

Mann, Manveer; Byun, Sang-Eun - In: Journal of business research : JBR 80 (2017), pp. 24-34

Persistent link: https://www.econbiz.de/10011771429

Virtual shopping agents : Persona effects for older users

Chattaraman, Veena; Kwon, Wi-Suk; E. Gilbert, Juan; Li, … - In: Journal of Research in Interactive Marketing 8 (2014) 2, pp. 144-162

Purpose – The purpose of this study is to investigate whether the visual presence of a virtual agent on a retail Web site reveals positive outcomes for older users with respect to enhancing perceived interactivity, social support, trust and patronage intentions and alleviating user anxiety....

Persistent link: https://www.econbiz.de/10014902435

Virtual shopping agents : persona effects for older users

Chattaraman, Veena; Kwon, Wi-Suk; Gilbert, Juan E.; Li, … - In: Journal of research in interactive marketing : … 8 (2014) 2, pp. 144-162

Persistent link: https://www.econbiz.de/10010387374