reputation and consumer animosity effects in determining consumers’ purchase intentions in both emerging and developed markets … market economy, the COO's brand reputation influences trust and purchase intention more than in the mature market. Also, the … reputation on consumers’ purchase intention in both emerging and mature economies, it does not mediate the effect of animosity on …

Purpose This study contends that consumer ethnocentrism and animosity rest on semantic and episodic memory …, respectively. It further examines how the influence of consumer ethnocentrism and animosity on consumer boycott behaviour may vary … experiment to demonstrate the relationship between consumer ethnocentrism/animosity and semantic/episodic memory. To determine …

Purpose – This paper aims to examine the impacts of consumer ethnocentrism, animosity and cosmopolitanism on the … – Due to sponsorship effects, brand affect and brand trust increased linearly over time. However, consumer ethnocentrism and … animosity negatively moderated these increases. Cosmopolitanism enhanced brand affect but not brand trust. Research limitations …

and ownership. An integrative model explores the predictive power of affinity, animosity, cosmopolitanism and … ethnocentrism simultaneously. Specifically, the authors investigate a paradoxical “tug of war” which takes place inside consumer … minds – the coexistence of affinity and animosity toward the same country. Design/methodology/approach Using a quantitative …

Purpose – The main purpose of this research is to empirically test how animosity, religiosity, and ethnocentrism … on consumer behavior, especially the roles of animosity, religiosity, and ethnocentrism. The findings can help marketing … conclude the following significant relationships: animosity on purchase action of consumers, ethnocentric tendencies on …