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This thesis investigates the role of purchasing managers (and departments) in supplier relationships( SRs) and assesses the impact of their role on SRs' performance. Driven by the importance of outsourcing in organisations, there is an intense interest in academia in the study of SRs and an...
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Purpose: The first research objective is to understand the role of digital [artificial intelligence (AI)] technologies on user engagement and conversion that has resulted in high online activities and increased online sales in current times in India. In addition, combined with changes such as...
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