This research investigated consumers' purchase intention and preferences for face masks during the COVID-19 global pandemic. The Theory of Planned Behavior (TPB) was used as the theoretical framework. Empirical data (with 215 valid responses) were collected nationwide from the United States via...

Purpose – As sustainability efforts have increased across the apparel and textile industries, consumers are being exposed to an increasing variety of information and label claims. The purpose of this paper is to determine consumer willingness to pay (WTP) for locally produced animal fiber...