Machine generated contents note: The International Manager as a Reflexive Practitioner--S. Junghagen * Achieving Environmental Sustainability--A. Tencati &--S. Pogutz * Developing Social Responsibility; S. Vallentin &--M. Morsing * Managing Gender and Diversity in Organizations; M. A. Danowitz,...

Purpose: Far from all, football clubs can provide the same level of exposure effects as global football brands, even on local level, and many of these clubs also operate in a context of commercial immaturity. The purpose of this paper is to show what value a football club can provide for...