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From a Seller's market to a Buyer's market : advertising looks forward to the 1950s

Crawford, Robert - In: Consumer Australia : historical perspectives, (pp. 39-54). 2010

Persistent link: https://www.econbiz.de/10008908475

Learning to say g'day to the world : the development of Australia's marketable image in the 1980s

Crawford, Robert - In: Brands : interdisciplinary perspectives, (pp. 167-186). 2015

Persistent link: https://www.econbiz.de/10010478962

Opening for business : a comparison of J. Walter Thompson and McCann Erickson's entries into the Australian market

Crawford, Robert - In: Journal of historical research in marketing 8 (2016) 3, pp. 452-472

Persistent link: https://www.econbiz.de/10011626970

Relocating centers and peripheries : transnational advertising agencies and Singapore in the 1950 and 1960

Crawford, Robert - In: Enterprise & society : the international journal of … 16 (2015) 1, pp. 51-73

Persistent link: https://www.econbiz.de/10011551595

"But nobody talks to accountants" : the growing influence of the finance department in the advertising agency

Crawford, Robert - In: Accounting history review 30 (2020) 1, pp. 89-111

Persistent link: https://www.econbiz.de/10012175056

Off the books : oral history and transnational advertising agencies in southeast asia

Crawford, Robert - In: Enterprise & society : the international journal of … 20 (2019) 1, pp. 47-59

Persistent link: https://www.econbiz.de/10012098553

Seeing the bigger picture : why market research history matters?

Crawford, Robert - In: International journal of market research 64 (2022) 2, pp. 187-199

Persistent link: https://www.econbiz.de/10012872698

Behind the bargains and glamour : inhouse advertising departments in twentieth-century Australian department stores

Crawford, Robert - In: History of retailing and consumption 9 (2023) 3, pp. 310-326

Persistent link: https://www.econbiz.de/10014560688

Digital dawn in adland : transforming Australian agencies

Crawford, Robert - 2021

Persistent link: https://www.econbiz.de/10013182772

Speaking of research : oral history and marketing history

Crawford, Robert; Bailey, Matthew - In: Journal of Historical Research in Marketing 10 (2018) 1, pp. 107-128

Purpose: The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its utility. These case studies are framed within a theme of market research and its historical development in two...

Persistent link: https://www.econbiz.de/10012075193