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Purpose – Many companies still use paper documents within their service processes, which is supposed to be inefficient, and a digitalisation of documents is a promising alternative. However, such a change is expensive and the process typically has to be adapted. Thus, the purpose of this paper...
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bank branches, with a focus on retail banking. The conceptual framework addresses the psychometric shortcomings of the …
Persistent link: https://www.econbiz.de/10014760201
In this study of usage of a retail banking service innovation, users and non‐users of automated teller machines (ATMs … the relative importance of these predictor variables. The study which is based on a survey of 430 retail banking consumers …
Persistent link: https://www.econbiz.de/10014760219
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Purpose – Retailers realize that customer churn detection is a critical success factor. However, no research study has taken into consideration that misclassifying a customer as a non-churner (i.e. predicting that (s)he will not leave the company, while in reality (s)he does) results in higher...
Persistent link: https://www.econbiz.de/10014723672
Prior work has examined antecedents and behavioral outcomes of satisfaction in an offline setting but few studies explore whether the findings hold for increasingly important online settings. This paper extends the prior work to explore the antecedents of e‐satisfaction and the relations...
Persistent link: https://www.econbiz.de/10014905022
to evaluate a company's relationship capital. One of the largest Brazilian retailing groups is analysed, in order to … indicating that the role of the frequent customers in an e‐retailing company can sometimes be widely divergent from that …
Persistent link: https://www.econbiz.de/10014875354