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The Customer Learning Curve: Creating Profits from Marketing Chaos
McMellon, Charles
- In:
Journal of Product & Brand Management
14
(
2005
)
5
,
pp. 348-350
Persistent link: https://www.econbiz.de/10014895873
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Marketing Lessons from the Grateful Dead
McMellon, Charles
- In:
Journal of Product & Brand Management
20
(
2011
)
1
,
pp. 86-86
Persistent link: https://www.econbiz.de/10014896210
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POP!: Stand out in Any Crowd
McMellon, Charles
- In:
Journal of Consumer Marketing
24
(
2007
)
2
,
pp. 120-121
Persistent link: https://www.econbiz.de/10014848587
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