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Purpose – The purpose of this paper is to address the aftermath of the crisis that has plagued the Spanish financial sector from a microeconomic and emotional perspective associated to financial entities’ relationships with their customers. Design/methodology/approach – The authors build a...
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Purpose This paper aims to establish the causal relationship between destination image and tourist motivation and engagement. Design/methodology/approach A causal model with seven hypotheses was tested into a sample of 438 domestic tourists in Acapulco (Mexico). Findings Cognitive destination...
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Purpose: With the gradual decline of the small retail sector in the past recent years, few researchers have been addressing the issue from a motivational approach. This paper aimed to examine the role of utilitarian, hedonic and ethical motives in the process of forming consumer loyalty in a...
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