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The effects of regulatory focus and mixed valence imagery and analytical attributes on product decisions
Roy, Rajat - In: Marketing intelligence & planning 35 (2017) 3, pp. 397-407
Persistent link: https://www.econbiz.de/10011706990
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Enhancing chatbot effectiveness : the role of anthropomorphic conversational styles and time orientation
Roy, Rajat; Naidoo, Vik - In: Journal of business research : JBR 126 (2021), pp. 23-34
Persistent link: https://www.econbiz.de/10012494293
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The price is Heavy : how the haptic sensation of weight influences preference for partitioned versus combined pricing
Roy, Rajat; Togawa, Taku; Park, Jaewoo; Ishii, Hiroaki; … - In: Journal of business research : JBR 182 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015130272
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Enhancing consumer evaluation of new products : the role of innovation newness and communication strategy
Lee, Juyon; Chu, Wujin; Roy, Rajat - In: Journal of business research : JBR 182 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10015125215
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Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of international consumer marketing 24 (2012) 1/2, pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
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Consumer-based brand equity and status-seeking motivation for a global versus local brand
Roy, Rajat; Chau, Ryan - In: Asia Pacific journal of marketing and logistics 23 (2011) 3, pp. 270-284
Persistent link: https://www.econbiz.de/10009269542
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Regulatory focus and preference reversal between hedonic and utilitarian consumption
Roy, Rajat; Ng, Sharon - In: Journal of consumer behaviour : an international … 11 (2012) 1, pp. 81-88
Persistent link: https://www.econbiz.de/10009509231
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The role of regulatory fit on the attraction effect
Chatterjee, Subimal; Roy, Rajat; Malshe, Ashwin Vinod - In: Journal of consumer psychology : JCP : the official … 21 (2011) 4, pp. 473-481
Persistent link: https://www.econbiz.de/10009384866
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Scarcity appeal in advertising : exploring the moderating roles of need for uniqueness and message framing
Roy, Rajat; Sharma, Piyush - In: Journal of advertising : official publication of the … 44 (2015) 4, pp. 349-359
Persistent link: https://www.econbiz.de/10011410177
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Antecedents and consequences of self-congruity
Roy, Rajat; Rabbanee, Fazlul K. - In: European journal of marketing : EJM 49 (2015) 3/4, pp. 444-466
Persistent link: https://www.econbiz.de/10011309592