In this contribution, we present a model that retailers engaged in e-commerce (e-tailers)can use for determining the optimal mix of customer segments within a customer portfolio froman integrated risk and return perspective....

Investing in existing customers is widely accepted as a promisingstrategy because it is believed to be less costly than attracting new ones. Recentresearch by Reinartz et al. [39] provides indications, however, that it could alsobe profitable to simultaneously focus on a customer segment being...

Purpose – The application of business process methods in the domain of disaster response management (DRM) is seen as promising approach due to the similarity of business processes and disaster response processes at the general structure and goals. But up to now only a few approaches were able...