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Be creative, my friend! : engaging users on Instagram by promoting positive emotions
Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 130 (2021), pp. 416-425
Persistent link: https://www.econbiz.de/10012544844
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Influencers on Instagram : antedecents and consequences of opinion leadership
Casaló, Luis V.; Flavián Blanco, Carlos; … - In: Journal of business research : JBR 117 (2020), pp. 510-519
Persistent link: https://www.econbiz.de/10012287955
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Understanding influencer marketing : the role of congruence between influencers, products and consumers
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of business research : JBR 132 (2021), pp. 186-195
Persistent link: https://www.econbiz.de/10012581593
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Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta; … - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
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Influencers and brands successful collaborations : a mutual reinforcement to promote products and services on social media
Ibáñez-Sánchez, Sergio; Flavián, Marta; Casaló, Luis V. - In: Journal of marketing communications 28 (2022) 5, pp. 469-486
Persistent link: https://www.econbiz.de/10013371041
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Impacts of technological embodiment through virtual reality on potential guests' emotions and engagement
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of hospitality marketing & management 30 (2021) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012423251
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The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 123 (2021), pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
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Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio; Orús, Carlos; Flavián … - In: Psychology & marketing 39 (2022) 3, pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
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Integrating virtual reality devices into the body : effects of technological embodiment on customer engagement and behavioral intentions toward the destination
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of travel and tourism marketing 36 (2019) 7, pp. 847-863
Persistent link: https://www.econbiz.de/10012179483
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The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 100 (2019), pp. 547-560
Persistent link: https://www.econbiz.de/10012024008