De Luca, Modesto; Campo, Raffaele; Lee, Rosalind - In: International Journal of Wine Business Research 31 (2019) 3, pp. 406-418
Purpose: A considerable body of literature has shown how the perception of flavor is the result of a multi-sensory combination. Starting with this premise, this paper aims to verify how music impacts on wine flavor. Design/methodology/approach: An experiment was organized as follows: it focuses...