Showing 1 - 10 of 125
Persistent link: https://www.econbiz.de/10003827358
This study proposes a revised technology acceptance model that integrates expectation confirmation theory to measure gender differences with regard to continuance online shopping intentions in Saudi Arabia. The sample consists of 650 female respondents. A structural equation model confirms model...
Persistent link: https://www.econbiz.de/10011946304
This study investigates the effects of different levels of invariance analysis on three dimensional (3D) product authenticity model (3DPAM) constructs in the e- retailing context. A hypothetical retailer website presents a variety of laptops using 3D product visualisations. The proposed...
Persistent link: https://www.econbiz.de/10011946310
The purpose of this study is to clarify theory and identify factors that could explain the level of continuance intention of e-shopping. A revised technology acceptance model integrates expectation confirmation theory and investigates effects of age differences. An online survey of internet...
Persistent link: https://www.econbiz.de/10011946315
Purpose – Much of the literature on consumer empowerment focuses on consumers' efforts to regain control of their consumption processes from suppliers. The purpose is to argue that many suppliers achieve success by trying hard to empower consumers. The mechanism by which this takes place...
Persistent link: https://www.econbiz.de/10014722348
Purpose – The primary purpose of this paper is to bring together apparently disparate and yet interconnected strands of research and present an integrated model of e‐consumer behaviour. It has a secondary objective of stimulating more research in areas identified as still being...
Persistent link: https://www.econbiz.de/10014722595
Persistent link: https://www.econbiz.de/10014723458
Purpose: The purpose of this study is to analyse online consumers' experiential responses towards visual user-generated content in social commerce fashion online shopping environments. The study develops and tests a UGC OCE framework incorporating aesthetic and relational experiential paths in...
Persistent link: https://www.econbiz.de/10012412835
Persistent link: https://www.econbiz.de/10012633705
Purpose: The purpose of this paper is to propose a new framework on sensorial place brand identity. Design/methodology/approach: This conceptual paper draws from sensory marketing and brand identity theories to propose an integrative model to develop sensorial place brand identity. Findings: By...
Persistent link: https://www.econbiz.de/10012187528