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A qualitative study exploring teenagers and their parents' ethical judgments toward influencers as brand ambassadors
Feijoo, Beatriz
;
Sádaba, Charo
;
Zozaya-Durazo, Luisa
; …
- In:
Journal of consumer marketing
41
(
2024
)
7
,
pp. 751-764
Persistent link: https://www.econbiz.de/10015158029
Saved in:
2
Incorporating diversity in marketing education : a framework for including all people in the teaching and learning process
Rivera, Reynaldo G.
;
Arrese, Angel
;
Sádaba, Charo
; …
- In:
Journal of marketing education : JME
42
(
2020
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10012216691
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