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Allocating marketing funds : a multi-goal approach
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Supriyo
- In:
Management research review
47
(
2024
)
9
,
pp. 1307-1322
Persistent link: https://www.econbiz.de/10015065409
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2
A strategic process to manage the right value proposition with retailers in the B2C sector
Baidya, Mehir Kumar
;
Maity, Bipasha
- In:
Business process management journal
30
(
2024
)
6
,
pp. 1808-1823
Persistent link: https://www.econbiz.de/10015324341
Saved in:
3
A value-driven touchpoints strategy for managing the customer experience process
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Goswami, Susobhan
- In:
Business process management journal
29
(
2023
)
7
,
pp. 2147-2166
Persistent link: https://www.econbiz.de/10014430675
Saved in:
4
An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India
Baidya, Mehir Kumar
;
Ghose, Kamal
;
Maity, Bipasha
- In:
Asia-Pacific journal of business administration
6
(
2014
)
2
,
pp. 116-126
Persistent link: https://www.econbiz.de/10010387362
Saved in:
5
Measuring dynamic effects of advertising : a case study in India
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Kamal
- In:
Journal of Indian business research
4
(
2012
)
3
,
pp. 158-169
Persistent link: https://www.econbiz.de/10009667742
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6
The economics of brand and marketing actives
Baidya, Mehir Kumar
;
Maity, Bipasha
;
Ghose, Kamal
- In:
DLSU business & economics review
27
(
2017/2018
)
1
,
pp. 165-174
Persistent link: https://www.econbiz.de/10011948536
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7
Performance of Indian cement industry : drivers, models and empirics
Maity, Bipasha
;
Suresh, Vidya
;
Baidya, Mehir Kumar
- In:
Global economy journal : GEJ
19
(
2019
)
2
,
pp. 1950009-1-19
Persistent link: https://www.econbiz.de/10012201221
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8
Effectiveness of marketing expenditures : a brand level case study
Baidya, Mehir Kumar
;
Basu, Partha
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
3
,
pp. 181-188
Persistent link: https://www.econbiz.de/10003760622
Saved in:
9
Allocation on budget on marketing efforts : an econometric approach in India
Baidya, Mehir Kumar
;
Basu, Partha
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 501-512
Persistent link: https://www.econbiz.de/10009382061
Saved in:
10
An empirical investigation of repeat buying behavior of customers of two brands in India
Baidya, Mehir Kumar
;
Ghosh, Gautam
- In:
Journal of Indian business research
6
(
2014
)
3
,
pp. 255-268
Persistent link: https://www.econbiz.de/10010492681
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