Purpose: This paper aims to investigate whether customer satisfaction varies when presented with different types of omnichannel promotions (shopping goal-congruent vs shopping goal-incongruent and monetary vs non-monetary promotions) and if the effect on satisfaction is mediated by service...

Purpose – This study seeks to investigate the impact of firm reputation for service quality on customers' responses to service failures. Firm reputation is defined as customers' perceptions of how well a firm takes care of customers and is genuinely concerned about their welfare....

Among the millions of entrepreneurs in developing economies, few are able to earn a decent livelihood. To help these entrepreneurs succeed, governmental and nongovernmental organizations invest billions of dollars every year providing training programs. Many of these programs involve providing...

Tucker Carlson gained popularity for his ideology and controversial statements that represent sociopolitical activism concerning Diversity, Equity, and Inclusion (DEI). Two of these statements prompted activist groups to call for brands to stop advertising during his Fox News show. To gauge the...