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Better stick to the status quo? : Eco-friendly product endorsements by (large) lifestyle instagram influencers as a curiosity-inducing trigger for young women

Gogh, Roseline van; Poels, Karolien; Walrave, Michel - In: Journal of current issues and research in advertising 46 (2025) 2, pp. 183-223

Persistent link: https://www.econbiz.de/10015414504

Personalization in digital marketing : implementation strategies and the corresponding ethical issues

Gogh, Roseline van; Walrave, Michel; Poels, Karolien - In: The SAGE handbook of marketing ethics, (pp. 411-423). 2021

Persistent link: https://www.econbiz.de/10012306281

Considering children's advertising literacy from a methodological point of view : past practices and future recommendations

Zarouali, Brahim; Pauw, Pieter de; Ponnet, Koen; … - In: Journal of current issues and research in advertising 40 (2019) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012243127

The impact of regulatory focus on adolescents' evaluation of targeted advertising on social networking sites

Zarouali, Brahim; Poels, Karolien; Walrave, Michel; … - In: International journal of advertising : the review of … 38 (2019) 2, pp. 316-335

Persistent link: https://www.econbiz.de/10012200249

Like or dislike? : adolescents' responses to personalized social network site advertising

Walrave, Michel; Poels, Karolien; Antheunis, Marjolijn L.; … - In: Journal of marketing communications 24 (2018) 6, pp. 599-616

Persistent link: https://www.econbiz.de/10011914765

How do users evaluate personalized Facebook advertising? An analysis of consumer- and advertiser controlled factors

Van den Broeck, Evert; Poels, Karolien; Walrave, Michel - In: Qualitative Market Research: An International Journal 23 (2020) 2, pp. 309-327

Purpose: This paper aims to investigate the role of five highly relevant advertiser- (i.e. personalization and ad placement) and consumer-controlled (i.e. privacy concerns, perceived relevance and Facebook motives) factors in the evaluation and perceived outcomes of personalized Facebook...

Persistent link: https://www.econbiz.de/10012279642

Adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertising on social networking sites : implications for regulation

Zarouali, Brahim; Verdoodt, Valerie; Walrave, Michel; … - In: Young Consumers 21 (2020) 3, pp. 351-367

Purpose: This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs). Design/methodology/approach: A survey was conducted among 374 adolescents between 12 and...

Persistent link: https://www.econbiz.de/10012280297

Conceptualising e-working : exploring innovative work practices for optimising work and travel efficiency

Lim, Jasper; Walrave, Michel; Wee, Bert van; Hoorn, … - In: International journal of networking and virtual … 6 (2009) 1, pp. 77-91

Persistent link: https://www.econbiz.de/10003850112

Young adolescents' advertising literacy and purchase intention in social network games : influence of perspective taking and need for cognition

Vanwesenbeeck, Ini; Ponnet, Koen; Walrave, Michel - In: Journal of consumer behaviour : an international … 16 (2017) 1, pp. 23-33

Persistent link: https://www.econbiz.de/10011685012

Children and advergames : the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes

Vanwesenbeeck, Ini; Walrave, Michel; Ponnet, Koen - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 520-541

Persistent link: https://www.econbiz.de/10011849104