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Deal-making negotiations by governments and major product suppliers : a case study of the US Department of Defense and Airbus versus Boeing
Kleinaltenkamp, Michael; Behrens, Ronny; Reh, Stefanie - In: Field guide to case study research in …, (pp. 1-11). 2014
Persistent link: https://www.econbiz.de/10011413639
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Leveraging analytics to produce compelling and profitable film content
Behrens, Ronny; Foutz, Natasha Zhang; Franklin, Michael; … - In: Journal of cultural economics 45 (2021) 2, pp. 171-211
Persistent link: https://www.econbiz.de/10012545644
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Editorial
Kleinaltenkamp, Michael - In: Journal of business market management : JBM 5 (2012) 3, pp. 7-8
Persistent link: https://www.econbiz.de/10010076737
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Is marketing academia losing its way? : a commentary from a German perspective
Kleinaltenkamp, Michael - In: Australasian marketing journal 18 (2010) 3, pp. 171-173
Persistent link: https://www.econbiz.de/10008653786
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Customer value and customer selection
Kleinaltenkamp, Michael - 2015
Persistent link: https://www.econbiz.de/10010423226
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Introduction to business-to-business marketing
Kleinaltenkamp, Michael - 2015
Persistent link: https://www.econbiz.de/10010508488
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New value chains
Kleinaltenkamp, Michael - In: Bringing technology to market: trends, cases, solutions, (pp. 47-60). 2007
Persistent link: https://www.econbiz.de/10003439152
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Peter LaPlaca : the best marketer of industrial and B2B marketing research
Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 69 (2018), pp. 125-126
Persistent link: https://www.econbiz.de/10011822584
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Editorial
Kleinaltenkamp, Michael - In: jbm - Journal of Business Market Management 5 (2012) 3, pp. 7-8
Persistent link: https://www.econbiz.de/10010310666
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Transaction cost theory refined: Theoretical and empirical evidence from a business-to-business marketing perspective
Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - 2010
Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...
Persistent link: https://www.econbiz.de/10010303825