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A study of ‘spurious regressio...
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A study of "spurious regression" and model discrimination in the Generalized Bass Model
Bass, Frank M.
;
Srinivasan, Shuba
- In:
Econometric models in marketing
,
(pp. 295-315)
.
2002
Persistent link: https://www.econbiz.de/10001657536
Saved in:
2
A new-product growth model for consumer durables
Bass, Frank M.
- In:
New-product forecasting : models and applications
,
(pp. 457-474)
.
1981
Persistent link: https://www.econbiz.de/10001879436
Saved in:
3
The adoption of a marketing model : comments and observations
Bass, Frank M.
- In:
Innovation diffusion models of new product acceptance
,
(pp. 27-33)
.
1986
Persistent link: https://www.econbiz.de/10001308545
Saved in:
4
How do marketing actions and customer mindset metrics influence the consumer's path to purchase?
Srinivasan, Shuba
-
2014
Persistent link: https://www.econbiz.de/10010424897
Saved in:
5
Customer mindset metrics and firm performance
Srinivasan, Shuba
- In:
Handbook of research on customer equity in marketing
,
(pp. 306-332)
.
2015
Persistent link: https://www.econbiz.de/10010483479
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6
Relative income and investment comparisons among OECD nations
Scully, Gerald W.
- In:
Technological forecasting & social change : an …
59
(
1998
)
2
,
pp. 167-182
Persistent link: https://www.econbiz.de/10001252963
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7
New product diffusion models in marketing : a review and directions for research
Mahajan, Vijay
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001082065
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8
Effect of choice set size on choice probabilities : an extended logit model
Jain, Dipak
- In:
International journal of research in marketing : IJRM ; …
6
(
1989
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10001088013
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9
A diffusion theory model of adoption and substitution for successive generations of high-technology products
Norton, John A.
- In:
Management science : journal of the Institute for …
33
(
1987
)
9
,
pp. 1069-1086
Persistent link: https://www.econbiz.de/10001062252
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10
Applications of the sciences in marketing management
Bass, Frank M.
(
contributor
);
King, Charles W.
(
contributor
)
-
1968
Persistent link: https://www.econbiz.de/10000050369
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