Utilization of Digitalization financial services increases the level of financial literacy and financial inclusion of people in the economy. Keeping in view the above objective the main aim of this study is to find out the level of awareness among students of higher educational institutes about...

Purpose: This paper seeks to further the understanding of the domain of the customer equity construct, in developing country context. Building on their framework, a modified and extended construct (CUSTEQUITY), using systematic scale development procedure, is established with nomological...

Purpose – The present paper aims to measure talent management using corporate governance as a proxy measure and examine its impact on business performance in a public‐sector bank, i.e. State Bank of India. Design/methodology/approach – Quarterly reports of State Bank of India from the...

Purpose: The purpose of this study is to understand the concept of stakeholder marketing orientation (SMO), its dimensionality and the development of an SMO scale. Further, the study also aims to analyze the impact of SMO on business performance (BP) in Indian pharmaceutical marketing...