Our paper deals with free-riding issues in product safety control at the collective marketing level. It focuses on the empirical findings of the exhaustive face to face survey that has been conducted in 2007 by the authors with the quality managers of the tomato growers'unions of France. Our...

L’objectif de cette présentation est de fournir un cadre d’analyse théorique pour appréhender l’impact des signaux de qualité sur la perception qu’ont les consommateurs des attributs du produit. Ce modèle se base sur des développements théoriques issus de l’économie de...

Les alliances de marques ont été essentiellement étudiées selon une approche cognitive. Le développement des travaux sur la relation consommateur-marque et notamment ceux sur l’identification à la marque permet d’apporter à cette pratique une approche relationnelle. La question posée...

This article proposes a taxonomy of the conventional forms of coordination of the action based on the progressive weakening of their interpretability. After having proposed to weaken the load of rationality contained in the Lewis\'s convention, defined like Common Knowledge, one proposes to...

The plane production constraints, and more particularly an international multisite constraints, raise a strong question of productive and cognitive coordination of a complex technical product. This question treates the coordination, the design and the realization of the subsets and the...

From a voluntary production, free software fulfil to be broadly diffused on the market side. The commercial success of these software is attented by an active participation in their development from a large number of firms. We explain this participation by the opportunities of free software...

L'agglomération spatiale des firmes est un phénomène largement débattu en économie géographique. Cet article propose une nouvelle explication à ce phénomène : les entreprises mettent en avant la localisation comme un moyen de signaler un bien nouveau. Accepter la concurrence en se...

The literature in marketing indicates that the country (or region) of origin may be an attribute of a product. However practically its use as a competitive advantage is less than efficient, due to insufficient definition of the images associated to these regions. This paper explores some the...