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Markkinointiosaaminen : vertaileva tutkimus suomalaisissa ja ruotsalaisissa pienyrityksissä ; summary: Marketing capability in small companies
Möller, K. E. Kristian
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Anttila, Mai
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Virtanen, Päivi
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1986
Persistent link: https://www.econbiz.de/10000768767
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Liikeidea-analyysi voimavarojen, tarpeiden ja markkinoiden synteesi
Lokka, Jukka
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1994
Persistent link: https://www.econbiz.de/10013398549
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