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La force des marques locales et ses déterminants spécifiques par rapport aux marques internationales : application dans le marché alimentaire
Schuiling, Isabelle
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2002
Persistent link: https://www.econbiz.de/10001733368
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L' image réfléchie : sémiotique et
marketing
Chateau, Dominique
(
ed.
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1998
Persistent link: https://www.econbiz.de/10013556233
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