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ECONIS (ZBW)
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Capital de marque : concepts, construits et mesures
Czellar, Sandor
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1997
Persistent link: https://www.econbiz.de/10000984355
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2
Mut zu neuen Wegen : Tagungsband ; 19. - 21. Oktober 1987
1987
Persistent link: https://www.econbiz.de/10000795441
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3
Entre ré-enchantement du quotidien et pouvoir du consommateur : regards sur le
marketing
dans la culture de consommation
Badot, Olivier
;
Brée, Joël
;
Filser, Marc
-
2015
Persistent link: https://www.econbiz.de/10010502813
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4
Management et spiritualité : recherche
Duyck, Jean-Yves
(
ed.
);
Moal-Ulvoas, Gaëlle
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011779942
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5
Marketing
et pauvreté : être pauvre dans la société de consommation
Delacroix, Éva
(
ed.
);
Gorge, Hélène
(
ed.
)
-
2017
Persistent link: https://www.econbiz.de/10011779944
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6
Présentation et applications des mesures implicités de restitution mémorielle en
marketing
Trendel, Olivier
;
Warlop, Luk
-
2005
Persistent link: https://www.econbiz.de/10003406096
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