French Abstract: Au cœur de la publicité et de l'influence, se trouvent les processus psychologiques, les moyens techniques et des outils, qui permettent de faire passer le "message". Celui-ci n'est plus unidirectionnel et les réseaux de communication modernes (Internet, mobile, réseaux...

Cooperatives are a specific type of organization. For a century, they represented an important means of organisational and strategic structuring of agricultural and food sectors in France. By the early 1990s, an accelerated process of concentration is observed between agricultural cooperatives....

It was the title chosen in January 2004 for the 12 pages of the "Agreste" restitution of the primary results obtained through this second investigation, to the partners and interviewed firms, which was intended to question the evolutions of the regional agro-food sphere over 5 years (1998-2003)....

(VF)Cet article cherche à comprendre les mécanismes par lesquels une nouvelle technologie est adoptée ou rejetée, par un secteur d'activité. Le terrain étudié est celui de l'industrie de la vidéo à domicile qui a connu d'importants bouleversements liés à l'introduction des...

This communication aims at a better understanding of characteristics associated with logistics partnership success. We hypothesize that trust, commitment, communication, equity and electronic communications systems are positively related to indicators of partnership success (satisfaction). Then...

In the software industry, the attested success of the free softwares leads us to wonder about the specificity of the innovative model, which developed them. This one presents real original aspects at the organizational level as well as at the strategic one. The aim of this article is first to...

Our contribution aims to develop some theoretical constructs about network determinants of multinational corporations and small partners strategic alliances instability. In the case of multinational constellation networks, instability may be a strong strategic tool to maximize global network...

L'externalisation croissante des activités stratégiques des entreprises pose le problème de la gouvernance des relations client-fournisseur. L'article présente les résultats d'une recherche sur le sujet à partir de six études de cas d'entreprises industrielles. Quatre configurations de...

The residential sphere is developing according to householders localization and revenue. The sphere division (residential, productive and public) is difficult to apply because the frontiers are blurred, but it is useful to take into account new economic evolutions.\r\nThe residential sphere...