, we show that this model coincides with the identity model forged in Sciences of Management. …

identity. The outcomes of the study suggest that virtual worlds and the social and business interactions they offer are tools … to build consumer identity. An exploratory qualitative technique was employed, using instant messaging with 34 immersive … another identity and operate a transfer, partial or total, from his real identity to the virtual one. The aim of the study is …

accept completely the conflict of the decision-making logics. The various stakeholders are then in the face of a new problem …