This paper puts forward an analysis of the French dairy industry. We use statistic processing of individual firms data with regards to their economic features and jobs structure. Nine models of firms are brought forward corresponding to different forms of organization conducting to the setting...

To address a gap in the literature that deals with official quality labels, the article proposes a methodology for analysis and a conceptual framework that are subsequently applied to two such quality labels from the south west region of France : ‘Volaille Fermières des Landes’ and...

After a survey of the main agribusiness global value chain analysis methods, the authors propose a larger pattern from the global value chain concept developed by Gereffi. They focus on the necessity of a quantified economic characterization and a diachronic study of the global value chain. This...

The very uneven development of electronic trade (BtoC) arouses a lot of questions, and more particularly in the agro food sector. From a training course for agro food firms on marketing via Internet , realised within the European program Interreg3b AgroIntec , we try to understand why this new...

Disconfirmation is the mismatch between expected and blind evaluation of a product (Anderson, 1973). Assimilation occurs when the final evaluation of the product changes in the direction of the expectation, whereas contrast occurs when this change is opposite to the expectation. We experiment on...