In order to implement and comply with food safety and traceability regulations, companies may use a number of methods, including specialized information and communications technologies developed for this express purpose. As a result, compliance with regulatory obligations, and the use of...

This paper examines how SME managers in the agro-food sector include sustainable development into their marketing strategy. We focus on the link between sustainable development and performance, the impact of environmental factors on their practices and the limits that they perceive when trying...

After a survey of the main agribusiness global value chain analysis methods, the authors propose a larger pattern from the global value chain concept developed by Gereffi. They focus on the necessity of a quantified economic characterization and a diachronic study of the global value chain. This...

As the Brazilian government incentives participation in political decisions and decentralization, in particular by the implementation of territorial policies, the need to capacitate the actors becomes more visible. In the Northeast of Brazil, a Peasant University was thus created in 2003, to...

The purpose of this work is to draw a panorama of the evolution of the restructuring strategies of the transnational firms in the world wine industry across the period 1980-2005. The main forms of development of these firms - mergers, acquisitions, and joint ventures - are identified based on an...

The growth of the international market of the horticultural products is made possible by the globalization of an intensive mode of production in synthetic products which mobilizes salaried workers. In the Antilles changes in technological trajectories enables the consideration of other modes of...

The very uneven development of electronic trade (BtoC) arouses a lot of questions, and more particularly in the agro food sector. From a training course for agro food firms on marketing via Internet , realised within the European program Interreg3b AgroIntec , we try to understand why this new...

This article focuses on consumers' perception of design applied to food products. Two products conceived by both designers and artisans have been studied. The results show that design can generate a virtual distance between the product and consumers. Authors then suggest solutions to facilitate...

Previous research has extensively studied the gap between environmental or social concern, and behaviour. However, measuring environmental or social dimension valuation remains challenging. This paper therefore fills this gap by measuring fair trade and organic labels valuation, using an...

Disconfirmation is the mismatch between expected and blind evaluation of a product (Anderson, 1973). Assimilation occurs when the final evaluation of the product changes in the direction of the expectation, whereas contrast occurs when this change is opposite to the expectation. We experiment on...