Management science is based on the idea of an economic agent who seeks to maximise his personal interest, i.e. the so-called homo economicus. The bodies of academic literature of finance and marketing rely mainly on this fundamental hypothesis. However, recent developments during the last decade...

Le citybranding est récent au Maroc, en effet, c’est en 2016 que la ville de Casablanca crée la première marque-ville : « We Casablanca ». Mais, de plus en plus de villes tel que : Agadir, Fès, Marrakech, Rabat, Tanger, etc., se sont engagé dans des stratégies de marque afin de bâtir...

This study explores the relationship between organizational legitimacy and illegitimacy. It combines media content analysis and quantitative approaches to empirically investigate this link in the specific context of investment banks in the United States. Illegitimacy can paradoxically signal...

L'analyse contenue dans cet article envisage une chaîne publique et une chaîne privée en monopole comme deux hypothèses alternatives concernant la structure du marché télévisuel. Nous comparons les tarifs et les valeurs publicitaires émergeants de ces hypothèses alternatives en...

French Abstract: Le monde traverse une crise sans précédent qui mêle finance, économie, social et culture. Si nous ne voulons pas être rejetés de ce monde, il faut alors questionner l’utopie fondatrice de nos sociétés modernes. Cette utopie a fondé la reconnaissance de la liberté...

For more than 40 years, in France, compensation for damage caused to crops by climatic hazards is essentially a public policy, only losses due to hail which are the subject of widespread insurance. The existence of this public compensation system and the technical obstacles for the introduction...

Life expectancy at birth in Algeria keeps improving significantly at least since the independence in 1962. This longevity combined with the new constraints of the Algerian life annuity market reduces the usefulness of static life tables and accentuates the need to use prospective life tables as...

Mortality data for Algerian retirees are not available for long periods allowing a direct application of prospective mortality models. The positioning of the experience mortality on an external reference is one of the technical solutions to circumvent data problem. Nevertheless, this procedure...

English Since its introduction in 2011, crop insurance in the Sahel (CSI), which appeared as a practical innovation in West Africa, has been struggling to spread in Burkina Faso. As an index-based insurance scheme, it is expected to secure financing for agriculture and preserve farmers' incomes...

Since 1 June 2003 the file of the Central Office for Credits to Private Individuals has recorded information relating to all consumer credits and mortgage loans contracted by natural persons for private purposes, as well as any payment defaults resulting from these loans. This registration aims...