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De l'attitude implicite et de sa mesure : fondements et pratiques en comportement du consommateur
Ackermann, Claire-Lise
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Mathieu, Jean-Pierre
- In:
Recherche et applications en marketing
30
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2015
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2
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Persistent link: https://www.econbiz.de/10011529381
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Design du produit et processus de persuasion hiérarchisé : application à trois produits électro-ménagers
Belboula, Imène
;
Ackermann, Claire-Lise
;
Mathieu, …
- In:
Recherche et applications en marketing
33
(
2018
)
4
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pp. 3-26
Persistent link: https://www.econbiz.de/10012024224
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