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phones and adding to their trialability, both factors influencing users' innovation acceptance, and a second group, "simple … users" (or imitators in Bass's typology), uninterested in product innovation, still asking questions and searching for …
Persistent link: https://www.econbiz.de/10010124035
The traditional way of understanding television content consumption and viewer reactions may be simply summarised: information about the program, viewing at airing time, and interpersonal discussion after the program. In our digital media environment due to crossmedia consumption and platform...
Persistent link: https://www.econbiz.de/10010353071
„Túl a nyugati világon – hogyan hasonlítsuk össze a médiamodelleket?” – ezzel a címmel tartott Paolo Mancini 2012. május 11-én előadást. A Budapesti Gazdasági Főiskola Külkereskedelmi Karának Társadalomtudományi Intézete és a Magyar Tudományos Akadémia Könyvtára...
Persistent link: https://www.econbiz.de/10010353073
. _____ Nowadays innovation is one of the most important sources of competitiveness, thus more and more attention turns on its … execution. Innovation is not only the result of random development, it can be managed in order to make the entire innovation … process more predictable and profitable. The aim of this article is to highlight the interconnections between innovation and …
Persistent link: https://www.econbiz.de/10010434981
corporate knowledge in the innovative processes in the context of innovation management and innovative strategies. The … innovation and the innovation enhancing power of knowledge. …
Persistent link: https://www.econbiz.de/10010435090
bring the reader closer to the topic of innovation management through several company theories and strategic implications … article is summarizing the sporadic information on innovation as well as makes an effort on synthesizing this knowledge. The … aspect of observation is mainly based on corporate value creation. As innovation causes changes into the organization company …
Persistent link: https://www.econbiz.de/10011316350
A 2008-as gazdasági válság a menedzsmentdöntések homlokterébe helyezte a tudástőke-befektetéseket, aminek következtében a tudásmenedzsment szembetűnően dinamikus fejlődésnek indult. A fejlődés azonban globális szinten másfajta intenzitást mutat, mint Magyarországon. A...
Persistent link: https://www.econbiz.de/10011345323
Cikkünk oktatás-módszertani fejlesztői prezentáció, két eltérő profilú felsőoktatási intézmény többéves együttműködéséből létrejövő projektsorozat bemutatása. Egyedülálló oktatási programunkban, mely a Budapesti Corvinus Egyetem, Marketing és Média Intézete és...
Persistent link: https://www.econbiz.de/10011586103
Life-long learning is an evidence for today’s leaders and designers. If leaders would approach emerging problems like designers, many products, services and procedures would become more functional, and would be able to create long-lasting values for the organization and society. Such an...
Persistent link: https://www.econbiz.de/10011907795