Le marketing relationnel suppose l’engagement de la part des consommateurs. Cet engagement repose sur la confiance …Relationship marketing makes an implicit assumption : customers are committed. This commitment is based on the existing … trust between the customer and the service provider. However, customers may reject commitment, because of psychological …

Ahogy Árva László és Vásárhelyi Tamás cikkükben a turizmussal kapcsolatban megfogalmazták, manapság a marketing nagyon … gyermeknevelés. = As László Árva and Tamás Vásárhelyi put in their article in relation to tourism, nowadays marketing generates a …

marketing strategies of Hungarian small-scale agricultural producers. The authors classify the marketing channels into three … marketing strategies swiftly, and were open to possibilities offered by online tools and virtual spaces. Using multiple … marketing channels and nurturing relationships with customers before the coronavirus outbreak increased the chances of success …

tudományterületek, elsősorban a marketing és a turizmus szakma kutatói és képviselői számára. Koncepcionális gondolataikat egy, a …