Various marketing strategies have been applied by BNI Branch of Gunungsitoli on Nias Island to be able to attract prospective customers and retain existing customers. One way is to improve the quality of services provided to customers, among other personal services such as sending a greeting...

The study, entitled " analysis of the factors that influence consumer behavior in deciding whether to purchase Amanda House in consumer products Department Abdullah " Lubis. The purpose of this study to determine the effect on consumer behaviour, the product purchasing decisions on the consumer...