This study aims to examine the impact of the Covid-19 pandemic on the development of the Indonesian financial sector, both in terms of depth, access, and efficiency. The analytical tool used is the same as Mansur and Nizar's study (2019) with data updating in the period 2019 to August 2020. The...

The purpose of this study is to present the most likely conceptual scheme in film marketing research. Based on the study of several leading international journals, many factors are interrelated in film consumption so that the use of quantitative research alone is not sufficient in explaining the...

This Study aims to analyze the effect of quality of service, price, and promotion to customer satisfaction that impact on customer decision. The sample used is customer satisfaction conducted for 5 (five) years. The Research instrument uses income and consumer response data on price and...

With this technological advancement and competitive market competition, every business actor who wants to win the competition must pay attention and apply the right marketing strategies and changes in consumption patterns that occur in the marketing environment. Companies must pay attention,...

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The drop shipping transaction which a glance look like bai’ assalam, especially parallel salam, which is suspension transaction model that allowed in Islam. But, there is a little difference in the dropship (online store) does not accommodate for sell. Therefore, from that thing makes...

This paper reviewed the event and tourism festival held in Cirebon the last few years very heavily promoted. Cirebon as the gate of secret and as a metropolitan city has many tourist attractions and facilities adequate infrastructure as one of the tourist traffic in Indonesia. With the review of...

English Abstract: This research aims to investigate the role of government buy local campaign to increase domestic consumer preference toward local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to “buy local” campaign and willingness to...

Indonesian Abstract: Artikel ini membahas konsep dan definisi Pemasaran Halal serta mengulas hasil temuan terkini dalam aplikasi Pemasaran Halal di Indonesia. Pemasaran Halal dapat didefinisikan sebagai aplikasi Syariat Islam sebagai panduan dalam proses pemasaran secara keseluruhan. Islam...

As reaction from market inefficient specified about information distribution, all market participant trying to reduce the effect with various means, among other things by perceiving historical behavior of share price. One of result namely contrarian strategy by believing that loser portfolio...