The process of product selection in the large retail stores is increasingly influenced by food merchandising techniques (Stocchetti and Volpato, 2002). In this context, the products positioning on the shelves is as strategic and critical variable, both for manufacturers and for the distribution...

we analyzed the balance sheet data of a mechanical components company in northern italy in order to re valuate the trademark at which the company can register the trademark in the balance sheets thanks to a re valuation law for firms - i adopt multivariate OLS regressions, as well as stochastic...

This paper argues that export consortia should be re-assessed in terms of relevance and effectiveness, in the light of recent changes in international market competition. Therefore this paper aims to explore the role of export consortia to foster “Made in Italy” companies and products in...

A partire dalla metà degli anni sessanta si è verificato in tutte le economie occidentali un graduale cambiamento nella composizione e nel funzionamento dei canali di distribuzione dei beni di consumo. L'evoluzione si è manifestata attraverso una maggiore concentrazione orizzontale in tutti i...

This work highlights the ways in which relationships between large retailers and suppliers develop themselves dependinf on of various types of suppliers. Suppliers diffrentiate among each other on the basis of size, the competitive structure of the market to which they belong. The case of...

Italian Abstract:Il capitolo descrive il processo di internazionalizzazione delle imprese con riferimento a tutti i possibili fronti: non solo l’internazionalizzazione commerciale ma anche quella produttiva, degli acquisti, della ricerca e sviluppo e delle altre attività che l'impresa può...

Carrying out a marketing operation on a territory means to define the conceptual instruments and acts in order to connect the demand of the territory to its offer; such action has the function to define a geographic area in relation to the expectations and the needs expressed by the demand, both...

The increasing word wide competition of the global firms has been stirred up the difference geographic areas to compete versus the others. Each country tries to be leader on the market and to take advantage by the own resources and the potentiality to grow up. The geographic areas are managed...

Introduzione - 1. Perché il marketing è diventato così importante per gli impianti calcistici - 2. Product extention - 3. I fattori caratterizzanti il prodotto stadio - 4. L’influenza delle nuove tecnologie - 5. Il co-marketing e l’attività di sponsorizzazione - 5.1. L’ultima tendenza:...