The knowledge of strategic management in this global, fast changing society is needed not only to private sector … institutions, but as well policy-makers and different levels of state administration employees. Strategic management of all foreign … result this work is based on the growing relevance of strategic management initiatives in the application and development of …

The main objective of bachelor thesis called “Customer relationship management in advertising agency RIC” is to find … result of UAB “RIC” not having customer relationship management strategy. The main activity of UAB “RIC” is to deliver … consists of three main parts: situation analysis, empirical research and management solutions. In the first part market trends …

In the theoretical part, the conception of management is analyzed, its content is defined and problem of concept … formulation is described. The estimation of theoretical examination degree of management problem is formulated; also assessment of … management problem research and solution methods presented in literature is performed. The analytical part of this paper provides …