the marketing strategy. There are analysing different models of creating companies marketing strategies, which are written … up by Lithuanianand foreign countries authors. There are noticing main marketing strategies, also the stages of their … bankas) and it was accomplished interview with employees from Marketing Department and Department of Public Relations in …

In recent years relationship marketing has found its place in the practice of modern production and service business … relationship marketing and its development within the context of various marketing theories. The main principles of application and … methods of relationship marketing are analyzed. The key assumptions for using relationship marketing as well as factors of …

Presented work covers theoretical aspects of strategic marketing planning and marketing strategy development of various … aspects of production and customers needs, expectations and behavior peculiarities. In reference to strategic marketing … planning, formation of marketing strategy group of commercial companies was estimated, main similarities and differences of …

The present Master Paper analyzes theoretical and practical aspects of marketing strategy formation. The theoretical … part formulates theoretical background for marketing strategy formation, includes detailed analysis of external marketing … positioning as well as separate strategies of marketing elements, and characterizes marketing assessment and necessity of …