of this paper is to analyse the employees attitude of JSC „Sabelijos prekyba“ to the importance of controlling company … controlling company reputation. The findings shows that JSC „Sabelijos prekyba“ heavily has any strategy how to manage and control …

In this Master’s work are analyzed and systematized theoretical aspects of marketing management, theoretical marketing … strategies formation models, given by various Lithuanian and foreign authors. Complex marketing research of retail trade net was … referring to consistent marketing strategies formation from the theoretical part, company mission, vision are formulated …